This shoot was for a very old friend Matt Milne (check out his IMDB), who is working on the proposal for a film to document and dramatise the true British boxing story of George Groves vs Carl Froch.
He called me in to provide the photographic base for the mock-up poster artwork, to be taken to Lionsgate along with the script and movie ideas for their appraisal.
Matt chose the metaphor of facing up to the unrelenting surf and an enormous wave to conjure in popular imagination the feeling of insurmountable odds. However, the impression we wanted to achieve was a gritty, determined and prepared attitude to facing the inevitable. Or more accurately a choice made to stand and fight - win or be broken.
The shoot was done (purposefully) on a dismal miserly day on Rhossili beach in Wales. Matt was in the cold hard surf and bitter wind for 2 hours to get the stills and film we wanted.
Then we went surfing...
The final poster was created based on the photography by graphic and designer Oliver Gillard of Gage Graphics - check out his work.